Internet Publishing Entrepreneur
Chile
- Current
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- CEO at Watershed Publishing
- Past
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- Chief of Operations at Watershed Publishing
- Internet Entrepreneur & Consultant (Self-employed)
- Chief of Product Marketing at Up2Speed LLC
- Senior Internet Analyst at Daylight
- Account Manager at Microsoft
- Channel Account Manager at Microsoft
- Account Manager at AT&T GIS / NCR
- Education
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- ESSCA
- Recommended
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2 people have recommended Olivier - Connections
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116
connections
- Industry
- Marketing and Advertising
- Websites
Olivier Travers’s Summary
Olivier Travers’s Specialties:
general business: product & project management, operations & execution, sales, business modeling, acting as a team hub and leader
internet: online publishing, marketing strategy & tactics, information architecture, tech requirement basics
Olivier Travers’s Experience
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CEO
Watershed Publishing
(Publishing industry)
January 2009 — Present (1 year )
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Chief of Operations
Watershed Publishing
(Online Media industry)
June 2006 — January 2009 (2 years 8 months)
I'm in charge of running day-at-day business at Watershed Publishing, a publisher of several business-to-business websites and newsletters.
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Internet Entrepreneur & Consultant
Self-employed
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 2001 — June 2006 (5 years 6 months)
As an entrepreneur, I'm usually involved on one or two main projects at any time, in the internet advertising and publishing space. As of 2006 and beyond, 99% of my efforts are focused on online B2B publishing at Watershed Publishing where I'm one of two principals.
As a consultant, I help companies improve their online presence, from planning to execution. Assignments include market and competitive research, marketing positioning, business planning, product management, business development, and information architecture. Beyond consulting, I sometimes act as temporary management for start-ups. As of 2006 my availability for external projects is extremely limited.
I co-founded and ran TheEndOfFree.com, a well-known collaborative weblog dedicated to fee-based online models and cited by the WSJ, the NYT, the BBC, the Economist, Slashdot and more (discontinued in mid-2005 once it ceased to be really useful). -
Chief of Product Marketing
Up2Speed LLC
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2003 — February 2004 (9 months)
Led the planning process from idea to business model to execution. Defined the site's technical architecture (backend, frontend) and user experience. Coordinated tasks and set deadlines for 6 people, managed two freelance developers, created operational procedures.
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Senior Internet Analyst
Daylight
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 1999 — December 2000 (1 year 4 months)
Advised startups and large companies on their online strategy, including competitive watch, market segment analysis and business models. Drove the end-to-end development process of several web sites, including a listing site for real estate and used cars with an advanced search engine and an on-the-fly personalization module.
Created i-checkup(tm), an audit service focused on measuring the efficiency of online marketing, design and usability of web sites. Defined 200 test criterias and led the team during delivery and customer interaction.
Translated, adapted and evangelized The Commerce Standard - an ecommerce best practices guide published by Ziff-Davis - for the French market. -
Account Manager
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
July 1998 — August 1999 (1 year 2 months)
Drove $5M in revenue on the whole enterprise desktop and server platform (messaging, file&print/Intranet, RDBMS, etc) on a new customer segment of middle-range accounts (100-1000 PCs).
Contributed to launch, market and sell Microsoft Annuity, the first field test on subscription licences targeted to middle accounts run by Microsoft worldwide. -
Channel Account Manager
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
January 1996 — June 1998 (2 years 6 months)
Managed 10 LARs (Large Account Resellers) and VARs, such as Computacenter and Neurones. Trained and motivated partners, supported their RFPs and sales.
Designed and executed co-marketing operations with channel partners. Managed co-op funds, sales pipeline and forecast.
Represented Microsoft with all staff levels, from sales reps to CTOs and CEOs. Managed contractual relationships. Drove yearly revenue from $9M to $20M within two years. -
Account Manager
AT&T GIS / NCR
(Public Company; 10,001 or more employees; Computer Hardware industry)
January 1995 — December 1995 (1 year )
Sold PCs (desktops, servers, notebooks) to middle and large accounts. Reached $1M+ in revenue in both direct and channel sales.
Olivier Travers’s Education
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ESSCA
Bachelor in Business Administration , Sales & Marketing , 1989 — 1993
ESSCA is usually listed among the top 30 French business schools.
Additional Information
Olivier Travers’s Websites:
Olivier Travers’s Interests:
music, politics, economics, business, computer gaming, strategy, technology
Olivier Travers’s Groups:
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ESSCA Alumni Network
Olivier Travers’s Contact Settings
Interested In:
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
