Ignacio Javier Bruzzone

Brand Manager Lights & Industrial en Energizer - Latam

Ubicación: Chile
Sector: Marketing y publicidad

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Resumen de Ignacio Javier Bruzzone

Actual

Brand Manager Lights & Industrial (Energizer, Eveready & Banana Boat) en Energizer

Anterior

Brand Manager Lights & Specialty en Energizer
Trading Platform Broker Senior en Forexchile

Educación

Université de Paris 11
Universidad de Buenos Aires
Liceo Jean Mermoz

Recomendaciones

1 persona ha recomendado a Ignacio Javier

Contactos

289 contactos

Brand Manager Lights & Industrial (Energizer, Eveready & Banana Boat)

Energizer

Empresa pública; Más de 10.001 empleados; ENR; Sector de Artículos de consumo

octubre de 2012 – Presente (9 meses) Santiago de Chile

Led the Industrial channel expansion through LATAM with major focus in lights.
Grew lights net customer sales (NCS) by +20%, +32% operating contribution and 17.5pp market share, from 34% to 51.5%.
Led industrial sun care business by implementing a structural change on the category strategy (Product & Investment).
Held business negotiations with important customers.
Led participation of Energizer in Exponor 2013 Trade Show.
Redesigned strategic competitive analysis, improving understanding of the category.

Brand Manager Lights & Specialty

Energizer

Empresa pública; Más de 10.001 empleados; ENR; Sector de Artículos de consumo

octubre de 2010 – septiembre de 2012 (2 años) Santiado de Chile

Grew lights +2% NCS, +28% OC and 1.3pp market share from 32.7% to 34%.
Grew performance net customer sales (NCS) by 15%, resulting in a +34% OC increase, by developing a new distribution strategy, by changing the promotional strategy and by increasing focus and visibility across the organization.
Led new strategic alliances for consumer promotions (Petrobras, CMR Falabella, Sodimac).
Developed a new promotional strategy based on special buys for key clients.
Increased traditional trade weighted distribution (WD) from 35 to 49 in hardware stores.
Developed and implemented a new incentive program.
Led industrial regional team, by building new strategic and product mix for Latam markets.

Trading Platform Broker Senior

Forexchile

diciembre de 2009 – octubre de 2010 (11 meses)

Held business negotiations with important customers and trade chambers.
Developed tutorial workshops on fundamental and technical analysis to assist investors.
Led participation of ForexChile in Expomin 2010 Trade Show.